We Are Feel Good Inc to Shine as Official Sunscreen Partner for Third Consecutive Summer of Surf Season

We Are Feel Good Inc is back for 23/24 making our athletes feel their best!

The Summer of Surf is thrilled to announce the return of We Are Feel Good Inc as the official sunscreen partner for its third consecutive year, further solidifying the partnership between two iconic Australian brands.

Be sure to check out the We Are Feel Good Inc activation tent at all premier Shaw and Partners Summer of Surf events!

The Summer of Surf’s mission is to inspire a fitter and healthier Australia, and sun safety plays a crucial role in ensuring the well-being of athletes and spectators alike, who spend countless hours in the sun during training, racing, and saving lives on our beautiful beaches throughout the summer.

“We are absolutely thrilled to have We Are Feel Good Inc back on board as our official sunscreen partner. They have quickly become an integral part of our series and the surf sports movement as a whole,” remarked Ben Cochrane, Summer of Surf Partnerships Manager. “On a personal note, my Kakadu Plum Sunscreen SPF 50+ and Sticky Zinc are among the first things I pack whether we are running events or heading away camping for a weekend. To have a partner that shares our values and provides a product of such exceptional quality is a significant reason why this partnership has been so successful.”

Cochrane also expressed the positive impact of having We Are Feel Good Inc Co-Owner Jake Paterson at the Hayden Kenny Classic last year, where athletes tackled challenging 6-foot surf at Alex Headland. “Our athletes looked like absolute rock stars facing such extreme conditions, and it was fantastic to showcase the series in such a positive light to them.”

Jake Paterson, the 1998 Pipeline Masters Surfing Champion, shared his enthusiasm for the partnership, saying, “Being part of the Summer of Surf and having We Are Feel Good Inc onboard has been fantastic. It’s all about celebrating our incredible beaches, coastal communities, and staying safe in the sun while spending time with family and friends. I couldn’t be prouder to be involved with both of these iconic Aussie brands.”

As part of the partnership, We Are Feel Good Inc will present the official We Are Feel Good Inc Weather & Wave Report at each of the premier Summer of Surf events. Additionally, a pop-up shop will be available at these events, offering samples and the full range of We Are Feel Good Inc products for sale.

To stock up on your Summer Suncare kit, visit www.wearefeelgoodinc.com.au and get ready for a sun-safe summer!

2023/24 Shaw and Partners Summer of Surf Premier Racing Schedule & We Are Feel Good Inc Pop Up Shop

1st-2nd December 2023 – Shaw and Partners Hayden Kenny Classic 

19th-20th January 2024 – Shaw and Partners Manly Open 

9th-10th February 2024 – Shaw and Partners North Bondi Classic 

23rd-25th February 2024 – Shaw and Partners Shannon Eckstein Ironman Classic Double Header 

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