
Let’s talk media.
You’ve gone out, you’ve won your race, and you’ve ran across the finish line, head down, small smile – taking it all in.
We get it, it’s a nice moment and a great feeling but, WE WANT TO SEE THE PASSION.
CLAIM! YOUR! TITLES!

Athletes, you are on Channel 7 – national television!
We want to see the action; everyone wants to see the passion! Lets show the world what it means to win a Shaw and Partners Summer of Surf Title!
Check out this step-by-step Media Guide to sharing and showcasing Surf Sports on your socials.
- POST A PIC
Jump on your Instagram, post a pic and share it across all social media platforms. Tell your followers, friends, family, everything that they may need to know about the event. Tag your sponsors, tag your surfy, tag us @shawandpartnerssummerofsurf
Share the hype, share the information!

- POST ON YOUR STORY
Capture the banter on the beach! Share it with the world. Who doesn’t want to see a Shaw and Partners Summer of Surf carnival in full swing? Tag your mates, tag your sponsors (keep them happy!) tag us @shawandpartnerssummerofsurf so we can re-share it all!
- CLAIM YOUR TITLES!
WE WANT TO SEE YOU CLAIM YOUR TITLES! Viewers at home, those on the beach and other athletes under the tents want to see and feel your passion! Win a race? Go all out and throw your hat in the ring for the ‘Claim of the Year’ presented at the Shaw and Partners Summer of Surf awards dinner.
GO BIG! THE BIGGER THE BETTER.

- INTERVIEWS
Talk to the audience! Give them something exciting to listen to! Hopefully the questions asked are open ended and you can spill the beans on everything! You have just won a Shaw and Partners Summer of Surf Title – you are already a champion, be confident with the camera and elaborate on your answers! We don’t want to hear a “yes or a no”, fingers crossed the interviewee will set you up to go!
- POST A PIC, AGAIN!
You told the world what you were doing, where you were going and what you were hoping to achieve, now they want to know the results! SHARE AGAIN! Post a pic from the carnival, again, tag your sponsors, tag your surfy, tag us @shawandpartnerssummerofsurf!
Follow these 5 simple steps leading into each Shaw and Partners Summer of Surf Carnival and you will keep the audience attracted, the sponsors happy, and your social media platforms lighting up with likes and love.
